SONATA'S WINNING WAYS CONTINUE.   

Want more proof of Hyundai momentum? Just look at the recognition given Sonata. It made the list of Motor Trend's Top 40 new cars for 2009.
While ConsumerSearch.com named Sonata Best Budget Family Car over both Camry and Altima. In addition, AutoPacific® ranked Sonata the
highest-ranked Premium Mid-Size Car in its 2009 Vehicle Satisfaction Awards.

Trophies are nice, but the accolades that matter most come from the people who own and drive our cars. They celebrate our success every day.
And Sonata V6 owners get the added reward of the highest highway EPA mileage ratings, ahead of Camry and Altima.

Just because the Sonata has so many practical virtues doesn't mean you have to give up your love of driving.
After all, horsepower, torque, acceleration and sticky cornering are the essential elements of any good drive.

Add to that an impressive list of standard safety features and everything we could think of to make the interior a comfortable place
for any journey, and Sonata becomes a sedan that's destined to be honored on award podiums around the world.

PARALLEL PARKS LIKE A SMALL CAR. HOLDS PEOPLE LIKE A BIG ONE.

It almost defies logic: a car that's agile and parallel parking-friendly, but seriously spacious on the inside. A sedan that looks sleek and sporty,
but accommodates passengers and cargo like a large car.

Just how did Hyundai engineer the impossible? It all began with a complete teardown of the Sonata. In other words, we deconstructed every bolt,
every component, every inch of wiring. And then we analyzed it all, and asked ourselves how to put it all back together in a way that would, simply, take up less interior space. Because the less space needed for pieces and parts, the more space there is for people and stuff.

The result is a car that has more interior volume than the Toyota Camry. More head room. More leg room in the front. More overall passenger volume. It even has more cargo space in the trunk, thanks to specially designed recessed hinges.

And the surprisingly equal and opposite result? A car that looks sleek and dynamic on the outside.

 

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BETTER VISIBILITY: EVEN YOUR SUBCONSCIOUS CAN APPRECIATE IT.

You may have noticed a lot of cars on the road with high beltlines and small windows. It was a pretty big
trend within the industry, and plenty of car companies followed suit. But, when it comes to designing cars
that are thoughtful and user-friendly, there's a lot more to think about beyond what's trendy.

The connection between how a car looks and how safe and comfortable it is might not
be immediately obvious, but consider that when the sides of the car are high and the
windows are small, your blind spots get bigger.

And here's an interesting note about passenger comfort: smaller windows mean less visibility, and
less visibility is a primary contributing factor in instances of motion sickness. If you want to read more,
go ahead and do a Web search for "visibility" and "motion sickness," and you'll find some studies
about it. So, sure, trends are fine. But beautiful design, thoughtful ideas, intelligent engineering?
 At Hyundai, those qualities are timeless.

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OUTSMART THE ELEMENTS.


These days, the only thing predictable about the weather is its lack of predictability. Who knows whether it'll be
hot, cold, snowing, foggy, or raining cats and dogs. Fortunately, the Sonata is prepared to take on the elements,
and look good while doing it. It starts with our opposite-electric-charge primer that actually pulls paint into
hard-to-reach spots, creates a seal around the chassis, and protects it from rain, salt, and other
things that cause rust and corrosion.

On those days when the sun is especially fierce, solar control glass protects your interior from fabric-fading UV rays. It also keeps the
interior cooler, which can mean less time driving with the air conditioning running.

Rainy days are covered as well, with wipers that automatically adjust to your car's speed: they go faster when you're cruising down the
highway and slower when you're waiting at a stoplight. A convenience, to be sure, but also a safety measure, since it means you have one
less task to distract you while you drive.

And for those cold winter mornings when you don't even want to get out of bed let alone drive to the office,
the Sonata's dual power heated side mirrors take the frost out of defrosting.

Rounding out the elements is one of the most unpredictable: fog. The Sonata SE and Limited come standard with fog lights,
which can help you safely navigate your way through poor visibility situations.

So, no matter the weather, you'll always be prepared.

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POWER WITHOUT GUILT.
Wouldn't it be nice if science could put an end to compromise, so you wouldn't have to choose between on-ramp-dominating power and
wallet-friendly fuel efficiency? Yes, in a perfect world, you'd get both. Well, apparently, Hyundai engineers have been hard at work on
perfecting engine technology, also known as our new Theta and Lambda-class engines.

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First up, the 2.4-liter four-cylinder, which proves that engines don't have to be massive in order to pack a punch -
175 horsepower and 168 pound-feet of torque, to be exact. But, seeing as we live in a world of skyrocketing fuel
costs, Hyundai engineers had enough forethought to make sure the Sonata's fuel efficiency - 32 miles per gallon
on the highway (3) - put it at the top of the EPA ratings, ahead of the Honda Accord(4).

For drivers hankering for even more horsepower with their ride, there's the Sonata's 3.3 - liter V6 engine. It delivers
 249 horsepower - more than a BMW 528i - yet still has the best fuel efficiency among midsize V6 - powered
sedans: 19 miles per gallon in the city, 29 miles per gallon on the highway. In fact, no matter which engine you
choose, you'll get the best fuel economy in the Large Car class.

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On both engines, Continuously Variable Valve Timing (CVVT) optimizes the Sonata's air intake and
boosts torque - and it can take much of the credit for the engines' improved fuel economy and
improved off-the-line acceleration and passing performance.

Another way to measure an engine's efficiency is whether it meets Ultra-Low-Emission Vehicle (ULEV)
standards. Both engines do, with a version of the four-cylinder meeting Partial Zero Emission Vehicle9
(PZEV) standards - which puts it in the same family as the Prius.

So, how to choose between the four-cylinder and the V6? It really depends on the kind of driving you do.
But whichever one you choose, it's nice to know that you'll get lots of power with very little compromise.

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BETTER DRIVING THROUGH BIOMECHANICS.

If you're an ergonomics engineer, having your work go unnoticed is the
clearest sign of success. Surprising as it sounds, that's the goal.

For example, if a driver has to hunt for the defogger switch or is perpetually
popping he gas tank cover instead of the trunk lid or has to squint to see the
screen of the navigation system, then the interior can't be considered an
ergonomic success. On the other hand, if controls and knobs are logically
arranged, drivers and passengers won't even have to think about how to use
them. They become invisible-beautifully, intuitively, holistically invisible.

Consider a few of the Sonata's ergonomic highlights.

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  FEATURES GALORE
The center stack-the area that contains temperature and audio controls, vents,
and storage-is organized according to how it will most likely be used. The
stereo sits up high, so checking the display means taking your eyes off the
road for no more than a fraction of a second. Audio controls are also on the
steering wheel, so the driver doesn't have to reach over to change the station.
And the dual-zone climate controls are big and bold, easy to reach
and easy to use - good news for first-time passengers.

In nearly every car in the world, these two buttons live side-by-side, often
frustrating drivers who open the gas cover in the driveway and the trunk at
the gas station. Not a big eal, of course, but a definite nuisance. A nuisance,
we realized, that could be eliminated by making two different kinds of controls:
a push button to open the gas cover, a pull lever to open the trunk.

BEHOLD THE POWER OF YOUR FINGERTIP.

Fold up the maps and throw away the scraps of paper with directions scrawled all over them.
The days of getting hopelessly lost are over.

Because, the Sonata Limited is available with a navigation system that not only gets you from point
A to point B, but also directs you to gas stations, ATMs, restaurants, playgrounds -

places you often need to go, but can rarely find on any map.

Of course, a navigation system that's hard to control is just as annoying as a map that's hard to read.
So we put a lot of testing into the system to ensure that it would be simple and intuitive to use, with
generously sized, hard-to-miss touch-screen controls, as well as a sophisticated
voice recognition system.

Are you looking for a gas station or a fueling station? Do you need an ATM or a cash machine? Is it a
café, a coffee shop or a diner you're after? The point is, different people say things in different ways, so the
Sonata's navigation system is programmed to recognize a range of commands. The voice recognition
software even adapts to each individual, actually learning preferences and speech patterns.

The foundation of the system is the flash-based memory-a technology that has no moving parts and is therefore reassuringly un-fussy and reliable even in extreme hot or cold weather. Because it's not tied to GPS, you won't have to worry about losing contact when you're driving through
urban canyons, tunnels, and other places that GPS signals can't reach.

The system also integrates the Sonata's audio controls and displays, including CD tracks and AM/FM/XM® radio channels. To use your iPod,® just connect it to the input jack using the available Hyundai iPod cable and press play(1). And, while you're parked, you can even watch DVDs on the screen.

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ENGINEERED FOR SERIOUS COMFORT.

When you spend a lot of time behind the wheel, you tend to become an expert in seat comfort. So when Hyundai
owners told our seat engineers - yes, we have engineers dedicated solely to seat design - that they weren't
getting quite enough leg support, we listened. We did a lot of calculations and experiments, created and tested
a number of prototypes and, finally, brought them to consumers to try. The result? A change in the angle of the
seat cushion of - wait for it - two degrees. We also changed the seat cushion and seatback to be a little more
than a half-inch longer and wider.

All in all, a lot of effort for what would seem to be a small change. Except for the fact that those two small
degrees might help thousands of drivers cover more miles more comfortably than ever before. And that,
in our opinion, is big.

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TECHNOLOGICALLY ADVANCED, INTUITIVELY DESIGNED.

The 2010 Sonata is the smartest Sonata ever built. It's packed with tools to entertain you, keep you connected, and help you find your way home.

Navigation system A sense of direction, a sense of touch, and a sense of hearing. The 2010 Sonata's navigation system boasts all three with an intuitive display that can help you get home with just a touch(2). And a voice recognition feature that allows you to perform the same task by simply saying "home." (Available on the Limited.)

XM® Satellite Radio The Sonata comes with XM® Satellite Radio3, standard, plus a three-month subscription to get you started.

iPod jack Every 2010 Sonata comes with built-in USB/iPod® and auxiliary input jacks. Just plug and play using an available Hyundai iPod cable (1). Track and artist information will appear on the stereo readout. Bonus: your iPod charges while it plays. (Standard on all models.

Bluetooth® Thanks to the Sonata's Bluetooth® technology, your hands can stay where they belong: on the wheel. (Available on all models.)

HomeLink® Turn on the kitchen lights, open the garage door, deactivate the alarm-the available HomeLink® integrated transceiver makes coming home that much more welcoming. (Standard on the Limited; available on the SE.)

Trip computer An integrated stopwatch helps you find the most efficient routes from home to office, while also calculating your average fuel consumption. What's more, it'll tell you precisely how many miles you can drive with the fuel you have left in your tank. (Standard on the SE and Limited; available on the GLS.)

ELECTRONIC STABILITY CONTROL: WHY IT MATTERS.

The brain is an amazing instrument-it has a lightning-quick ability to sense danger. Unfortunately for us, in the time it takes the brain to send a
signal through the neural networks and down to your braking foot, well, a lot can happen.

But Electronic Stability Control (ESC) takes only a fraction of a second to detect when things are going awry(5). Based on how hard or how quickly
you steer, a veritable army of sensors-which measure yaw, lateral g-force, steering wheel angle and the speed of all four wheels-determines whether your
intended path and your actual path are in sync.

If ESC determines that the car is plowing, or turning less than you intended, it provides extra braking force to the rear inside wheel; if the car is
fishtailing, or turning more than intended, it provides extra braking force to the front outside wheel.

ESC is bundled together with Hyundai's Traction Control System (TCS). TCS keeps tabs on your tires, and if it detects that you don't have the grip you
need, it will reduce wheelspin, allowing you to accelerate on gravel, snow, and other slippery or uneven road surfaces.

"The most important safety feature since seat belts."